A practical framework to help you assess, refine, and improve your copy with more clarity, confidence, and strategic direction.
Stop guessing what to fix. Use a simple rubric to evaluate your copy, spot what’s not working, and make smarter edits that support your message and your marketing.
If you’ve ever stared at a draft and thought, “Is this actually any good?” this rubric is for you.
The Copywriting Conversion Rubric gives you a grounded way to review your copy before you publish it. Instead of making random tweaks or second-guessing every sentence, you can assess your copy against a clear set of criteria and decide what needs attention first.
It’s designed to help you:
Evaluate your copy with more objectivity
Identify weak spots without spiraling into over-editing
Make focused revisions that improve clarity and effectiveness
Strengthen your message so it connects with the right people
Whether you’re working on a sales page, email, homepage, or launch copy, this rubric helps you slow down, look at the bigger picture, and make strategic edits that support the whole piece.
How it works:
Write your first draft
Score it with the rubric
Revise the sections with the lowest scores
Publish with more confidence
This is not about being perfect. It’s about helping you make better decisions about your copy — so you can write, refine, and move forward without getting stuck.
Working with Stacy has been a game changer for my business. I joined her membership, because I was feeling stuck with writing sales copy for my website, emails, and launches.
Stacy provided a clear framework for getting started. She offers individualized support through the entire process, including editing my copy and providing thoughtful feedback and suggestions.
Stacy made writing sales copy approachable, stress free, and fun! I had 20 people join my membership when I launched and I know the sales copy was a key factor. I highly recommend working with Stacy!
Sarah Lovell, Executive Functioning First